Marketing Info vs Real Info
I met up with a friend today for beers (at Classic Jacks) and had an interesting conversation about website information quality. And you can’t talk about website quality without talking about Google, who manages to do a reasonable job of ranking quality sites above the rest.
Take the subject of beer, for example. If you are looking for an inside look into how beer is made you would think that you going to the Molson or Labatt website would be the place to start. Not so however. Great Western Brewing, out of Saskatoon, does a half-finished job on their site, covering their entire process in three sparse pages. Want the real scoop on beer brewed at Great Western Brewing? Check out Greg Kitz’s beer site, which conveniently shares a similar domain name to the official site. Yet, the content quality is far superior in terms of making beer. It helps that Greg is actually a brewer at Great Western Brewing but that doesn’t change the fact that though the site is lacking a modern look, it is rcih with content.
Don’t know what a mash mixer is? Or what the oxygen tolerance of beer is? Or how about what a PET bottle is? It’s all there on Greg’s beer site.
I lost interest on the GWB site after mere seconds. But Greg had my attention through all 20 of his beer-related pages. Or course, I do rather like beer. Especially India Pale Ale (IPA). And no, not Keith’s. That’s a crap lager labeled as an IPA. Don’t believe me? Go to the UK and ask for an IPA (it was invented there after all) and tell me if it tastes anything like Alexander Keith’s. I doubt that most Keith’s drinkers could even stand it. Seriously. Don’t get me started.
Fri, 16 Sep 2005 01:56 Posted in General
